Character and performance
At PEUGEOT, sharp design is in our DNA. The new PEUGEOT 308 is no exception, both externally and internally, every detail, no matter the size has been meticulously developed.
Displaying the very latest PEUGEOT design language, new 308 does not fail to make a statement. Featuring a re-profiled front bumper, bonnet and radiator grille, with the latter designed to incorporate the iconic PEUGEOT Lion. To further complement the enhanced design is a new lighting signature.
The Peugeot i-Cockpit, driving reinvented
At PEUGEOT we have quite literally reinvented the wheel. This latest development in car interior architecture, the PEUGEOT i-Cockpit®, features across the new PEUGEOT 308 range. The PEUGEOT i-Cockpit® philosophy centres around a driving environment that puts you in control, allowing a greater connection to the road.
Elements key to this are the compact multi-function steering wheel that gives a heightened sense of agility, a head-up instrument panel that places key information closer to the road and the 9.7” capacitive touchscreen with smartphone levels of responsiveness.
Advanced driving aids
With the new PEUGEOT 308, you benefit from the latest generation of advanced driving assistance systems - technology designed for the driver. These include Active Lane Keeping Assist*, Driver Attention Alert, Advanced Driver Attention Alert*, speed limit sign recognition and recommendation*, Active Blind Spot Monitoring*, PEUGEOT Smartbeam Assistance*, reversing camera and City Park*.
*Allure and above
Make driving hassle-free and enjoyable with the latest-generation of driving aids and 3D navigation system with voice recognition. For seamless pairing of your smartphone, the new PEUGEOT 308 also features Mirror Screen® functionality comprising, Android Auto, Apple CarPlay™ and Mirror Link®.
The three-cylinder PureTech petrol engines in the new 308 have increased fuel efficiency due to their reduced weight and compact dimensions. But don't just take our word for it: A panel of 65 judges from 31 countries awarded our technology 'International Engine of the Year 2015, 2016 and 2017' for the 1.0L to 1.4L engine category.
BlueHDi is the name given to PEUGEOT’s latest generation fuel and environmentally efficient HDi turbo diesel engine, available on the 308. Generated from a world-famous diesel heritage and innovative automotive engineering excellence, BlueHDi complies with Euro 6 emission standards to deliver a driving experience rich in power and performance but with exceptional fuel economy and CO2 emissions. A three stage cleansing process specifically targets the pollutants of diesel combustion, removing hydrocarbons and carbon monoxide, reducing nitrogen oxides by up to 90% and eliminating 99.9% of particulates. Watch the video above to find out more.
Reverse camera + City Park assist
A camera located on the rear of the vehicle is linked to the 9.7” capacitive colour touchscreen. Offering increased visibility when reversing, the rear grid view offers a clear view of obstructions to the rear of the vehicle coupled with grid lines oriented to the positioning of the steering wheel, offering perspective for distances of one and two meters respectively from the rear bumper.
City Park*: This system provides active assistance for parking by detecting a parking space and then operating the steering system to park in this space.
During a parking manoeuvre the vehicle operates the steering whilst the driver manages the pedals and gearbox control. During the entry and exit from a space the system provides visual and audible information to improve the safety of the manoeuvre. The system works with both parallel and bay parking.
*Allure and above
Active blind spot monitoring
With the Active Blind Spot Monitoring system* now you can enjoy the feeling of having eyes in the back of your head.
Active Blind Spot Monitoring technology provides information to the driver during a journey, on the presence of a vehicle or motorcycle in the blind spot by means of four sensors mounted in the front and rear bumpers, if a vehicle is detected the driver is informed through the illumination of the LED light located in the door mirrors.
In addition, steering correction will be automatically applied if a line is crossed when the direction indicator is active if an object is detected, to aid in preventing a collision.
*Allure and above
Because the pleasure of driving is all about control, the new PEUGEOT 308 offers a high level of technical excellence for exemplary road handling. The suspension and tyres are designed to reflect either BlueHDi or PureTech engines for greater efficiency and optimal comfort.
Panoramic glass roof
With the optional panoramic glass roof, enjoy the world outside with new PEUGEOT 308. Measuring 1.44m2 on hatchback models and 1.69m2 on Touring models, this large fixed panel glass roof bathes the cabin in natural light.
An electric roller blind is also included. If the sunshine is too bright the electric blind is able to filter out 95% of natural light.